Best ‘In Town’

In Town Automotive, one of the largest independently owned vehicle servicing and repairs garage in Northampton, has rounded off 2018 in style, after taking home its second prestigious technology award of the year.

November’s Northamptonshire Business Awards awarded the garage with the much sought after ‘Innovation Award’, beating off some tough local competition from a variety of industries.

This award follows Automechanika Birmingham’s decision to name In Town Automotive as recipient of the ‘Business Innovation’ award back in June.

In Town utilises 24-hour online bookings, which then drive automated text and email reminders. Customers can also access their vehicle’s history with the garage, see video health checks and authorise additional work remotely.

As a matter of course, customers are called afterwards to check satisfaction, and there’s an automated reminder system thereafter to pick up on any future requirements such as brake checks or MOT due dates.

The use of technology is deeply embedded in day-to-day activities at the garage, creating a win-win whereby the business is able to automate and improve its processes whilst customers gain a slick and attentive service.

Terry Dorney, director at In Town Automotive, said, ‘The industry recognition that we’ve received this year really has been incredible. Winning two awards for innovation is particularly rewarding, as it shines a light on the ways in which we’ve worked so hard to refine our customer service practices.

‘I’d like to thank all of our customers and team for their continued support.’