Audi to sell 800,000 EVs by 2025

Audi aims to sell approximately 800,000 fully electric cars and plug-in hybrids in the year 2025.

At the Annual General Meeting of AUDI AG, the Board of Management presented an updated ‘Audi.Vorsprung.2025.’ strategy. To enable about every third customer to decide in favour of an e-model by the middle of the next decade, there is to be an electrified variant in each model series by then – most of them are to be fully electric, with a smaller proportion as plug-in hybrid.

In order to release resources for the package of investments amounting to billions of euros, Audi adopted its Action and Transformation Plan towards the end of last year. It has the objectives of tapping into new revenue sources, improving cost structures and accelerating the corporate transformation with regard to new business models. That will considerably increase the scope for investment. By 2025, approximately €40bn is to flow into areas such as e-mobility, autonomous driving and digitization.

‘Our ambition has always been and will continue to be Vorsprung durch Technik ,’ said Rupert Stadler, chairman of the Board of Management of AUDI AG. ‘Our goal is to revolutionise mobility. Also in electric mobility, we want to become the Number 1 among the premium manufacturers – with full suitability for everyday use, no compromises, top quality and driving pleasure for the customer. With our technological excellence, we are utilizing our Vorsprung and lifting electric mobility to the next level.’

The production version of the Audi e-tron prototype is the first result of the Roadmap E initiative, with which the brand will electrify its complete portfolio by 2025. This also includes investment in the German plants in Ingolstadt and Neckarsulm as well as a commitment for job security until the end of 2025.

The product fireworks include more than 20 electrified models in rapid succession until 2025. In 2019, the Audi e-tron Sportback will be the second fully electric car to be launched, followed by the Audi e-tron GT from Audi Sport in 2020. Audi will also offer an electric model in the premium compact segment in 2020.