Audi partnered with DriveTribe
Audi has partnered with DriveTribe as it prepares for the launch of Audi Electric Vehicle Tribe.
DriveTribe, a social media startup, has sponsorship from influential celebrities including Jeremey Clarkson and James May. This is the first major commercial partnership to be confirmed by DriveTribe since it announced its move to create promotional and brand opportunities for the automotive industry.
The partnership, developed by DriveTribe and Audi will initially run from April to December 2018 and will see DriveTribe become the centre for content around Audi’s e-mobility activity.
DriveTribe will create, produce and distribute content in partnership with Audi, as well as looking to create a community of e-mobility and Audi enthusiasts.
Giovanni Perosino, VP, marketing communication from Audi explained, ‘We are super-excited to engage Audi fans on this topic vital for the future of our brand. This partnership with DriveTribe signifies our commitment to consistently aim for Vorsprung in media and communication, and the dedication to deliver highly relevant content to our customers and brand audiences.’