VACANCY – National Sales Manager, ProWorx


National Sales Manager – Dewey Waters – ProWorx

Permanent Full Time Position

Location: Midlands, East Midlands, South West (North of Weston-Super-Mare office)

Dewey Waters is one of the UK’s market leaders in the manufacture and supply of all cold water storage tanks. ProWorx, our subsidiary Company, is a leading producer of automotive crash repair body fillers. Our body filler range is developed to meet the ever evolving and exacting standards of today’s professional in­dustry. We aim to provide unmatched trust and reliability by means of constant product innovation and rigorous quality standards. This is driven by a dedication to the consistent investigation of the needs of both our customers and industry.


The Role

The National Sales Manager for ProWorx will lead a small team to maximise sales targets and profitability in line with business strategy and approved pricing levels. The person will do this by monitoring and conducting effective negotiation, through established sales process and effective management of a team of external sales staff.



The National Sales Manager will manage a team to deliver lead generation and sales validation in respect of the following areas:

  • Monitoring volume, price and profit in line with business strategy;
  • Negotiate business and confirm quotations using agreed discretion levels;
  • Quote prices using agreed discretion levels to negotiate business and maximize profit opportunities;
  • Ensuring proactive follow up of quotation to secure business;
  • Ensure maximum number of quotations are converted to order;
  • Identify sales leads and ensure maximum benefit from up selling on secured orders;
  • Management of a team of sales executives including recruitment, induction, performance management, incentive and reward;
  • Experience of motivating a team to deliver through established sales process;
  • Working collaboratively with the Technical Manager to maximise sales targets and profitability in line with business strategy and approved pricing levels, through providing feedback on customer needs, reviewing commercial turnover, volume etc.
  • Record and communicate all market and competitor information received in order to increase sales opportunities;
  • Forecasting, managing and driving team and overall targets through ensuring budgeted volume, margin and sales profit targets are met (monthly, quarterly and annually);
  • Ensure customer relationships are maintained and additional product opportunities are identified and maximized;
  • Development of new markets (marine) and consider development of export market;
  • Mitigate any customer dissatisfaction;
  • Recommend improvements in procedures and working practices to develop a culture of continuous improvement;


Experience and Qualifications:

  • Proven Sales Management experience with the ability to motivate & lead teams through setting and working to targets;
  • Proven sales process experience, with the ability to demonstrate the full sales process cycle within business, preferably from within a technical or motor trade industry, however, this is not essential;
  • Excellent influencing skills & a proven track record of being able to influence a sales team;
  • Experience of CRM systems;
  • Excellent communication and written skills;
  • Strong planning and organisational skills, with ability to manage own time effectively whilst managing the needs of a geographically dispersed team;
  • Ability to work under pressure;
  • Experience of implementing process improvements across a Sales team;
  • Ability to work cross-functionally to meet business needs;
  • Experience of working to KPI’s & objectives.


Personal Attributes

  • Self-motivated
  • Excellent communicator
  • Natural Influencer & Leader of people
  • Persuasive
  • Ability to close a sale
  • Organised
  • Attention to detail

To apply, please send your CV and covering letter to Laura Haigh: