Volvo introduces new XC40

Volvo Cars has expanded its line-up of SUVs with the launch of its new XC40 small premium SUV in Milan, Italy.

At the same time as it introduces the XC40, Volvo Cars has also reinvented the traditional model of car ownership with its new ‘Care by Volvo’ subscription service. Care by Volvo, first available on the XC40 from launch, claims to make having a car as transparent, easy and hassle free as having a phone.

Care by Volvo offers a monthly flat-fee subscription. Depending on regional availability, Care by Volvo will also include access to a range of digital concierge services such as fuelling, cleaning, service pick-up and e-commerce delivery to the car.

XC40 drivers will also be the first Volvo customers who can share their car with friends and family via Volvo on Call with a new digital key technology.

The arrival of the XC40 means that, for the first time in its history, Volvo Cars has three new, globally available SUVs in what is the fastest-growing segment of the automotive market, paving the way for further growth in terms of sales and profitability.

‘The XC40 is our first entry in the small SUV segment, broadening the appeal of the Volvo brand and moving it in a new direction,’ said Håkan Samuelsson, president and chief executive of Volvo Cars. ‘It represents a fresh, creative and distinctive new member of the Volvo line-up. So it only feels natural to reveal the XC40 here in Milan, a buzzing European hotspot for fashion, art, design and lifestyle.’

Safety and driver-assistance features on the XC40 include Volvo Cars’ Pilot Assist system, City Safety, Run-off Road Protection and Mitigation, Cross Traffic Alert with brake support, and a 360° camera.

The XC40 will be available with a D4 diesel or a T5 petrol four-cylinder Drive-E powertrain. Further powertrain options, including a hybridised as well as a pure electric version, will be added later.