Volvo appoints marketing strategist

Volvo Car UK has appointed Mike Johnstone as marketing strategy director.

The new role will see Mike take responsibility for developing and implementing an integrated marketing strategy to help support Volvo’s ambitious growth targets.

Mike joins Volvo building on a career that has seen him work in a number of key marketing and sales roles, including the recent position of international director of marketing for Harley-Davidson.

Volvo sold 46,696 cars in the UK in 2016 – its highest annual sales figure for 25 years – and is well on the way to hitting its target of selling 60,000 cars a year in the UK by 2020.

Jon Wakefield, managing director of Volvo Car UK, said, ‘Volvo is expanding rapidly in the UK, and we have the rare opportunity to introduce an entirely new product portfolio to an entirely new type of customer. Mike’s expertise will be invaluable in achieving this, and I am delighted to have him on board.’