Traditional pricing takes a back seat
L&L Automotive Group has reported an increase in profits on part exchanges by 550% after integrating Cooper Solutions’ FullAppraisal and FullAuction into its business.
The approved Mercedes-Benz retailer uses FullAppraisal, the mobile vehicle appraisal tool, to ensure cars are properly prepared and accurately described, ready for resale.
Andrew Gallacher, general manager and sales director for L&L Automotive, said, ‘FullAppraisal has replaced our traditional method for pricing cars, which involved calling upon a select group of traders to provide reasonable estimates, so we now have even greater confidence that we are benefiting from a high quality appraisal.
‘And because FullAppraisal pushes vehicle information through to FullAuction, it has become an integral part of our resale process, making the whole procedure more efficient, faster and professional. It’s been a similar experience with FullAuction, which has boosted business confidence alongside increased monthly profits. As a result, we have reinvested in the businesses with the appointment of a dedicated used car controller, who has the sole responsibility of moving stock.’
FullAuction is an electronic trade-only auction site, maximising margins for buyers and sellers alike with no listing or buying fees. Connecting FullAppraisal with FullAuction, means an accurate appraisal and a realistic auction grade – inaccurate appraisals mean a loss at auction. Vehicles can be offered to the trade whilst still on the retailers’ premises providing a seamless end-to-end trade management solution.