Tesla takes lifetime approach

Tesla is now offering lifetime insurance policies – with packages also covering vehicle maintenance – under the InsureMyTesla brand.

The new programmes feature custom insurance plans for the company’s vehicles.

According to Tesla’s President of global sales and service, Jonathan McNeill, the insurance and maintenance package has been quietly rolled out in Asian markets, where it has proven very popular. In fact, according to McNeill the majority of Tesla buyers in Asia have opted for the package.

Tesla CEO, Elon Musk has previously been quoted as saying, ‘Not to the exclusion of insurance providers but if we find that insurance providers are not matching the insurance proportionate to the risk of the car, then if we need to, we will in source it. I think we will find that insurance providers do adjust the insurance cost proportionate to the risk of a Tesla.’