Seat sales buck downward trend

Seat UK fleet sales achieved year-on-year growth of 37% in the first half of 2017. Overall sales climbed by 20% when comparing the first six months of 2016 and 2017.

The brand has also earned its place as the fastest mover in the Motability sector, experiencing a staggering 277% growth in the market, which represents more than 2,500 units.

Despite the UK car industry experiencing a 10.1% year-on-year decline in July for fleet registrations, SEAT also bucked the trend, consolidating the rapid growth seen so far this year.

Peter McDonald, head of fleet and business sales at SEAT UK, said, ‘We’re excited and pleased with the results. SEAT’s been growing in fleet for four consecutive years, and that’s accelerated recently with our broadening product portfolio.

‘We’ve been working hard to enhance our service to customers and initiatives like four-day test drive and the fleet excellence programme have improved our offering. Our expectations are that this success will continue with a number of product launches on the horizon, and an imminent upgrading of our fleet website.

‘More than ever, we have full confidence in our capability to be a serious consideration for any fleet operator.’