SEAT opens retailer at Westfield London

Colliers International has advised SEAT on the acquisition of its first London retail store, a 2,000 sq ft unit at Westfield London, in Shepherd’s Bush.

This recent acquisition follows the brand’s launch of its first ever global store at Intu Lakeside, Essex in 2016. SEAT’s new store will be managed by franchised operator, Group 1 Automotive.

Westfield London is one of Europe’s largest urban fashion and luxury retail; dining; leisure and entertainment destinations, with an annual footfall of over 27m, generating over £990m in sales.

The SEAT unit located on the first floor of the shopping centre, has been designed in a Barcelona style and showcases the brand’s latest vehicle line-up, in-car technology and advanced features. Customers can also take an unaccompanied test drive and purchase new vehicles direct in-store, which will be available to take home in just seven days.

Emel Ahmet, associate director in Colliers International’s Birmingham office retail team, who advised on the acquisition, commented, ‘Over the past year, we’ve witnessed an unprecedented volume of enquiries from dealerships looking to take physical space in retail hubs, to connect more people with their brand who may not have been engaged beforehand.

‘This new retail store concept provides Westfield London’s shoppers with an innovative and exciting experience. It also enables SEAT to showcase its latest vehicles and digital innovations to new and existing customers, in an area with significant exposure for the brand and guaranteed footfall.’

Bill Moss, commercial director at Westfield London added, ‘Westfield is pleased to be at the forefront of this new concept within the motor industry and together with Colliers, we are excited to take this to the next generation with SEAT.’

The store was officially opened by English fashion model, racing car driver and television personality, Jodie Kidd.