Parts Alliance acquires Waterloo

The Parts Alliance has continued its strategic growth with the acquisition of motor factor Waterloo (Motor Trade) Ltd.

Waterloo, which has branches in Hull, Beverley and Bridlington, was founded in 1928 by current managing director Jim Munday’s grandfather. It becomes a wholly-owned business within the HgCapital-owned Parts Alliance Group but will continue to trade under its own name, serving customers in the East Riding of Yorkshire.

‘I’m delighted Jim Munday has agreed to work with us to facilitate the integration into The Parts Alliance and the transition of leadership to David Brooks, founder of SAS Autoparts, as we seek to extend our branch footprint and optimise our distribution and reach into the region,’ said Peter Sephton, CEO of The Parts Alliance.

Peter continued, ‘As a unified multi-brand operation, it’s important to us when we bring in new businesses that we maintain that local brand and management as they bring their unique local knowledge while we add national strength. It’s a powerful combination.’