New high for BMW
BMW Group in the UK achieved record sales last year with BMW and MINI both scaling new heights in terms of units sold.
BMW increased by nine per cent to 182,593 units while MINI sold 68,984 units, an 8.5% upturn. Between them, sales of 251,577 represented an increase of 8.9% on 2015 figures.
Sales were driven by the introduction of 11 new models during the year, including five from the BMW iPerformance brand.
Graeme Grieve, chief executive officer, BMW Group UK, said, ‘BMW Group had a tremendous year in 2016 breaking records with both its BMW and MINI brands in the UK, with sales exceeding 250,000 vehicles for the first time and establishing BMW as the leading premium brand in the UK. Our results have been driven by strong growth from the corporate sector where we have increased sales of both brands.
‘These results are testament to the strong partnership we have with our UK retailer network. BMW and MINI retailers have invested £121m in modern, customer-friendly retail and service facilities during the past year.’
Meanwhile, demand for BMW’s electric and hybrid models doubled to more than 9,000 sales.