New head of marketing joins VW

Volkswagen has announced the appointment of Geraldine Ingham as their new head of marketing.

Geraldine joins VW from the Renault Nissan Alliance where she was marketing director at Nissan France. Her responsibilities included the development and implementation of a new car sharing pilot scheme in Paris, and establishing an innovative approach to the launch of new cars and products.

Geraldine said ‘I’m excited by the challenge of working at Volkswagen.’

‘This is a company investing in new technologies – a company looking toward the future and the opportunities ahead. I’m enthusiastic to be a part of that.’

Alison Jones, director of Volkswagen Passenger Cars, said ‘Geraldine brings a strength of skill set, not only in the core skills of marketing and product development and positioning, but also as a member of the senior management team, due to her breadth of knowledge. She has a results-driven and positive approach, and demonstrates an energy and drive in delivering a new future and transformational projects.’

Geraldine replaces Rod McLeod, who is now the Head of Sales at Volkswagen.