MPA Creative announce new arrivals

MPA Creative, UK motorsport communication and sponsorship agency, has announced the arrival of two new directors to its management team.

As part of these developments, MPA Creative and its commercial sponsorship business MPA Commercial will be unified under a common management structure.

Darryl Eales, the former CEO of LDC, joins MPA as executive chairman. Darryl brings a wealth of senior executive experience to the business, together with a huge network of contact from 25 years in the private equity and sporting worlds.

Joining Darryl will be two-time IndyCar Champion, Gil de Ferran, as board director. MPA believes that Gil’s experience and expertise both in and out of the cockpit, along with 25 years of top flight motor racing expertise, should accelerate further growth, particularly in North America.

Darryl and Gil will join fellow directors Deborah Tee (chief executive officer), Daniel Bailey (chief commercial officer) and Ian Burrows (chief operating officer) on the company’s management board.

Deborah Tee, CEO of the newly merged businesses commented on the changes, comments, ‘It is a very exciting time for MPA. I am very proud to have built a business with Jonathan and our team that business leaders like Darryl & Gil want to join and help grow. Their experience and expertise will be invaluable in developing both our internal processes and the scope of our external client delivery worldwide.

‘With a great team, great clients and fantastic new Board colleagues, I cannot wait to begin the next exciting chapter in MPA’s 30-plus year history.’

Darryl Eales commented, ‘I am delighted and proud to be joining the team at MPA. I have worked with Deborah and her team for many years and have always admired the standards they set. We share many similiar values in terms of exceeding client expectations and nurturing and rewarding talent, while remembering that business should retain a sense of fun.’

Gil de Ferran said, ‘I have worked closely with Deborah and MPA since my racing days; joining Darryl on MPA’s Board formalises an already long-standing relationship. It is a big honour for me to join the team and bring my experience from the race track and the boardroom to deliver great results for MPA and our clients.’