Motorplus rebrands business

Legal expenses insurance and assistance services provider Motorplus is re-brandeding its services under the new name of Coplus.

At the same time, Motorplus will also be introducing the Brokerplus brand for its online distribution business – currently known as the Motorplus Broker Platform.

The rebranding activity is part of a strategic three year plan which will improve alignment with customers and support diversification into new markets.

Jason Tripp, director, commented, ‘Our business was originally founded on uninsured loss recovery for motor claims and, whilst helping motorists in this situation remains a significant part of our operation, we have since broadened our products and services into many other sectors – now supplying 1.5 million family and home legal expenses policies, as well as landlord and commercial insurances. Our change of name reflects this diversification; allowing us to work more easily across different sectors and markets.’