MG joins Chorley Group

North-West family business, Chorley Group, has welcomed MG Motor UK to its growing portfolio of dealerships across Lancashire.

A full range of new and used MG models is now available from the Group’s Chorley and Burnley sites, with expansion to its other locations in Blackpool, Wigan and Preston on the cards once the British brand has been established in the local area.

Chorley Group, founded as Bugle Inn Motor Co in 1989, has transformed its headquarters in Chorley into a dedicated MG showroom to mark the arrival of the stylish MG3 Supermini, family-friendly MG GS SUV, and soon-to-be-released Compact-SUV. Meanwhile, a brand new external MG display has taken pride of place at the Burnley dealership.

Adam Turner, sales director at Chorley Group, said, ‘We feel that the MG brand is a real opportunity for us. It has huge heritage in the North West and people remember the brand with fond memories. This, coupled with the exciting new product line-up, made the decision to add the marque to our sales portfolio an easy decision.’

Matthew Cheyne, head of sales and marketing at MG Motor, added, ‘The Chorley Group has established dealerships across the North West and an excellent reputation locally for delivering excellent customer service. As a company that prides itself on taking a customer-first approach to business, we’re delighted to be working with partners that clearly share our core values.’