Logo dispute rains on Brolly’s parade

Insurance start-up Brolly is searching for a new logo after being threatened with legal action by American insurers Travelers.

A spokesperson for Travelers said, ‘We have one of the best and most recognisable brands in the world and take seriously our responsibility to protect its value.’

Brolly is now crowdsourcing a new logo without an umbrella in the image.

 

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