Leaseplan commits to next generation

LeasePlan has launched a major new global campaign, highlighting its commitment to offering ‘What’s next in mobility’ and an ‘Any car, Anytime, Anywhere’ service to its customers.

Featuring Top Gear and The Grand Tour presenter Richard Hammond, the campaign also introduces a number of leasing products and services specifically designed to cater for a rapidly changing mobility landscape, including the fast-emerging ‘car-as-a-service’ trend.

CEO Tex Gunning, ‘We are living through a mega change in which people are moving from owning their own cars to using cars-as-a-service. At the same time, we are also seeing major changes in car technology as we move from the internal combustion engine to hybrids, fully electric and autonomous vehicles. In this fast-changing world, LeasePlan aims to be the company that knows and stands for ‘What’s next’.

‘To showcase this we are proud to launch our global ‘What’s next’ campaign with Richard Hammond, which underlines our commitment to delivering the very latest in mobility to our customers in a cost-effective, hassle-free and sustainable way. Ultimately, our ambitious goal is to provide a fully flexible ‘Any car, Anytime, Anywhere’ service. For us, this is the future of mobility.’

The ‘What’s next’ campaign and brand is now live in all 32 countries LeasePlan operates in.