JLR steering the future

Jaguar Land Rover is revealing a concept for the future in which a smart steering wheel is the only part of the car the drivers owns.

The intelligent and connected steering wheel of the future will be unveiled during the inaugural Tech Fest at Central St Martins art, design and technology college in London, UK. This steering wheel concept, Sayer, is the first voice-activated artificial intelligence (AI) steering wheel that will be able to carry out hundreds of tasks.

JLR imagines a future in which drivers don’t own cars, but use the steering wheel to call a vehicle as and when they need it. For an 8am meeting, it would be able to tell the driver when to get up, when the car needs to arrive at their door and, even, which parts of the journey they might enjoy driving themselves.