IBIS secures winning Formula

IBIS has announced the latest speaker to join the world class line-up at the IBIS Global Summit 2017 – former McLaren Formula One race mechanic Marc Priestly.

Speaking on the last day of the conference – which this year takes place on 12-14 June at the Meliá Castilla in Madrid – Marc will offer a first-hand insight into the workings of a top-flight F1 team.

Marc Priestley spent ten years as a member of the McLaren Formula One pit crew as a race mechanic. In that time he worked with drivers including Kimi Raikkönen, David Coulthard, Fernando Alonso, Lewis Hamilton, and Jenson Button.

Looking at every aspect of F1, and in particular the unique role of the pit crew, Marc examines the communication, teamwork, pressure and strategy involved in a sport where millions are spent shaving hundredths of seconds off lap times. This year’s conference theme is The Currency of Trust and Marc will reveal an environment where trust is vital for success.

Marc explains the team’s search for high performance under pressure as millions watch, and drivers and sponsors expect perfection. He highlights the dedication of each crew member in getting their role precisely timed and synchronised, and the direct part they play in the planning and design of the car, garage and equipment. He analyses the crucial nature of each and every member of the team, their individual accountability, and their role in achieving the marginal gains required.

As well as the teamwork, Marc talks about the problems the McLaren team faced when the relationship between Hamilton and Alonso broke down, splitting the team, damaging morale, and tarnishing the drivers’ images as leaders. Leaders need to realise their role not just within an organisation, but as very visible figureheads to the public and the rest of the team.

He also examines the mindset of the F1 industry that demands high performance and short deadlines, and how the right strategy and culture can make the apparently impossible happen. Marc cites the McLaren ethos of cutting through layers of management and bureaucracy, forging direct contact between those that are affected by changes and have new ideas, and those who have the power to enact them, empowering all of the team at any level.

Marc’s joining an unmissable conference line-up which aims to make this year’s IBIS Global Summit the best yet. It is thanks to its global partners 3M, AkzoNobel, Audatex, Enterprise Rent-A-Car and Fix Auto World, that the Global Summit is able to stay valuable for every delegate.

Delegate places are available for £1,885 and include full access to the Welcome Reception on 12 June, access to the full day’s conference on 13 June; the International Dinner on the pitch in Madrid’s Santiago Bernabéu Stadium on the evening of 13 June, as well as the final half day’s conference and delegates’ lunch on 14 June. The price also includes two nights’ accommodation (12 and 13 June) at the Meliá Castilla.

To confirm your place, email Nicola Keady at nicola@ibisworldwide.com or call 00 44 (0)1296 642826.