E.ON launches ‘Freedom is electric’

The ‘Freedom is Electric’ campaign highlights the diversity of the world of electric vehicles, charged using E.ON’s fast-charging technology, which will be available in thousands of locations across Europe.

The ultra-fast charging network, offering 150 kW of charging power with a modular upgrade option to 350 kW, will enable charging of a full 400 kilometres range battery in only 20-30 minutes. Energy provider, E.ON, is targeting 10,000 charging points throughout Europe by 2020.

In a new film, the world’s only fully electric monster truck, a 200mph EV superbike and an all-electric 240mph zero emissions supercar prototype have all been brought together by the energy provider. The film is part of E.ON’s new global campaign which reflects its intent to deliver innovative customer solutions that help create a better tomorrow.

Anthony Ainsworth, global head of marketing at E.ON, said, ‘By bringing together these amazing vehicles and their equally passionate and inspiring owners we wanted to help people to reconsider what they think they know about electric vehicles, how they view energy and what they think about E.ON and its moves to be a force for change in energy.

‘Our aim is clear, to remove the perceived barriers of electric vehicles to really help improve the electric future for our customers. We are doing this by developing a growing network of charging points throughout Europe; whether at home, at work or on the go, from the city to the mountains. We are investing in superfast charging technology including the first superfast charging station in Germany, being installed later this year, meaning EV becomes easy and drivers can get back on the road quicker than ever before.’