DLG releases driver behaviour app

The light of new research revealing that one in four teenage drivers crash in their first year of driving Direct Line Group has introduced a new driver behaviour app – Shotgun.

The findings from Direct Line Group also highlight how seven teenage drivers are killed or seriously injured on the roads every week and that 17 to 19 year-olds make up only 1.5% of UK licence holders but are responsible for nine per cent of fatal and serious crashes.

In a move which aims to dramatically lessen the figures, the insurer has launched a new app called Shotgun. Available for free download on iOS and Android, Shotgun encourages new drivers between the ages of 17-25 to be ‘masters of the road’ with a combination of positive reinforcements that will give back to new road users when they drive safely. There are opportunities to redeem rewards from leading companies such as PizzaExpress, Virgin Experience Days, Boost Juice Bars and many more.

Kerry Chilvers, brands director at Direct Line said, ‘We want Shotgun to act as a new driver’s personal wingman beside them, to support them through those important first 1,000 miles of driving.’

Shotgun lasts up until users clock up 1,000 miles – typically six months on the road – as research has shown that once they reach this milestone they will have really improved the skills and experience they need to reduce their risk of a crash.

Shotgun is not an insurance product and is available to all new drivers between the ages of 17-25, regardless of whether they are a Direct Line customer or not.