Ben takes to the airwaves

Automotive charity Ben has announced a new strategic partnership with MotorTradeRadio.com to generate more exposure and awareness.

MotorTradeRadio.com is an internet radio show dedicated to the British motor industry. Founder and show co-hosts Derek Blair and Philip Nothard, have agreed to record five episodes highlighting how Ben can add value to automotive companies as well as make a real difference to the lives of individuals working in the industry.

These include one episode on each of the four main aspects of a person’s health and wellbeing – financial, social, physical and mental – in line with Ben’s four pillars campaigns. The station will also feature an interview with Ben’s CEO, Zara Ross, to find out more about the organisation and how it provides a vital lifeline to those who need support with their health and wellbeing.

Each episode will be made available to every manufacturer, dealer group and industry supplier, free of charge, so that their workforces are made aware and fully understand the support available to each of their employees in such an important British industry which employs over 800,000 people.

Commenting on the initiative, Ben’s CEO, Zara Ross, said, ‘We’re in a unique position to help anyone who works or has worked in the British automotive industry and their family dependants, who may be struggling with modern day stresses. These can range from money worries and emotional traumas to physical health problems and social concerns, for example around confidence or loneliness.

‘Our primary challenge is now to raise more awareness about Ben within the industry so we can help even more people and this new partnership with Motor Trade Radio will definitely help us to increase our reach. The station is well placed to inform and educate its listeners about what Ben can offer them in a format which is easy to consume.’

To listen to the first episode, click here