AutoRestore rebrands as Autoglass BodyRepair
AutoRestore has undergone a rebrand and is now known as Autoglass BodyRepair.
A new logo and brand identity have been unveiled on the company’s national fleet of vans and website www.autoglassbodyrepair.co.uk and communicated to customers across the UK.
From its headquarters in Northampton, Autoglass BodyRepair provides a national service to repair cosmetic damage to vehicles; comprised of 150 mobile bodyshops and employing 250 people.
The rebranding is part of plans for Autoglass BodyRepair to target significant growth across the UK, and follows extensive consumer research which identified opportunities to align more closely with Autoglass – its larger sister company within the Belron Group. The businesses will continue to operate as separate entities.
Greg Stansfield, sales and marketing director at Autoglass BodyRepair said, ‘By sharing the same name of our ‘super-brand’ sister company Autoglass, we expect to be able to supercharge our growth in what is an extremely large, but currently still a highly fragmented, market across the UK. We have already had extremely positive feedback on this change.’
Taxiarchis Konstantopoulos, managing director of Autoglass said, ‘We are delighted to be able to extend the value of our brand into another part of the Belron family. At Autoglass we are grateful to have the trust of both our insurance partners and motorists for vehicle glass services, and we are confident that this will be the case with Autoglass BodyRepair.’