AR is the horizon

Augmented Reality (AR) will become a vital tool in new vehicle sales processes over the next five years, according to a survey of leading dealer principals conducted by CDK Global.

The dealer management system provider reports that by 2021, 72% of dealers expect to use advanced immersive technology to present products to potential customers, both in the dealership and online.

Of those dealer principals surveyed, 83% agree that by 2021 there will be a material decline in the number of UK dealerships, as running multiple sites becomes less cost-effective. Dealership networks are expected to consolidate to central hubs or in to high-footfall retail locations, making technology essential to engage with customers and gather valuable consumer intelligence.

Neil Packham, president of CDK International, said, ‘CDK Global is working with retailers to look at future automotive trends. In just five years customers will expect dealers to use advanced technologies as part of the sales process. Augmented reality will become the norm, enabling customers to experience the full spectrum of products, options and specifications anytime at the touch of a button.’

Emerging technologies such as AR will enhance how physical products are presented to customers online, adding digital information to create an immersive and interactive experience. AR innovations will give consumers the opportunity to explore and configure models in real-life dealership settings.