Apollo heads south with new appointment

Premium tyre designer and manufacturer Apollo Vredestein has appointed John Cowderoy as new regional sales manager.

He will cover the south of England. John brings a wealth of experience in the tyre industry, spanning over 30 years in significant UK roles within manufacturers such as Pirelli and Bridgestone, as well as his most recent position as Point-S UK managing director, where he focused on developing business strategies with retailers to deliver profitability and growth.

He said, ‘I see my role here as promoting commercial success through building client relationships that result in revenue growth for both parties.’

Country manager Karl Naylor added, ‘Apollo Vredestein’s strategy of growth in the European market is based on having industry-leading products and a team of excellent people. The company has been hugely successful in developing strong, long-term relationships with our customers and John’s appointment is a significant investment in continuing and further developing this approach. John’s experience clearly demonstrates his capabilities in collaborating with customers on their sell-out and marketing strategies, and this appointment is further evidence of how significant the UK market is for Apollo Vredestein.’