3M stars for Kaiser Chiefs
Ecosse Signs, a specialist in vehicle livery based in Lanarkshire, and 3M have teamed up to deliver five track cars used in the Kaiser Chiefs’ video, Hole in my Soul.
Ecosse Signs applied 3M’s Scotchcal Graphic Film digitally printed to match the artwork from the band’s single and latest album, Stay Together. The video was filmed at Knockhill racing circuit in Scotland.
Ecosse Signs was awarded the runner-up prize for the project in the 3M and Spandex ‘Cool Cars’ competition to find innovative and creative wrapping designs.
Tom Thomson of Ecosse Signs said, ‘We had less than five days for the cars to be delivered, wrapped, and returned to Knockhill for filming on the following Sunday night. We got a head start by printing as many kits as we could before the cars arrived. We pushed ourselves hard, and actually finished the last car on the Friday evening. That’s a super-fast turnaround to wrap five cars, which helped take some pressure off the band’s schedule.’
After filming was completed at the circuit, the decision was taken to leave the graphics on the cars for longer as part of the publicity for the single. As the five Civic Type Rs are resident at the circuit, Knockhill could offer visitors the chance to drive the pop-stars’ cars on track, and the customised fleet has been displayed at several car events in Scotland and England.