WMS takes to TV

Business-to-business car warranty suppliers, WMS Group is set to launch a national television campaign featuring Ben Collins the former Top Gear Stig.

The campaign is set to explain the virtues of the WMS Safe and Sound vehicle programme which includes elements such as a 60 point safety inspection, provenance checks and six month UK rescue and recovery.

The Stirling Moss endorsed Safe and Sound programme will be featured across a number of channels including ITV4, Sky Living, Motors and Discovery Turbo reaching an estimated seven million people per day.

WMS Group provides extended warranty cover and other motoring protection to over 3,500 dealerships across the UK.