Volvo scoops top tech award
Volvo has been voted Tech Brand of the Year at the inaugural Car Tech Awards.
It was recognised for its ground-breaking technology, such as the pioneering Sensus touchscreen control system in the S90, V90 and XC90. Judges were also impressed by its all-new Drive-E powertrains, designed to offer efficient power using a mixture of advanced injection technology and electrification.
The company was also praised for its forward-thinking approach to technology partnerships, such as the collaboration with Uber, which will result in Volvo’s sophisticated SPA platform underpinning Uber’s next generation of autonomous-drive vehicles.
Stuart Milne, editor of Carbuyer, said, ‘For years, Volvo has been synonymous with safety, but it is now becoming a tech brand in its own right. It’ll use autonomous technology to ensure no one is killed or seriously injured in a new Volvo by 2020 – a remarkable goal. It has used technology to downsize its engines with no impact on performance, and has delivered a market-leading infotainment system in Sensus. Yet it’s still finding time to partner with Uber and bringing itself to the heart of Silicon Valley as a result. It’s the blend of thinking about the technology of today as well as the tech of tomorrow that makes Volvo our Tech Brand of the Year.’
The XC90 SUV won two further Car Tech Awards – ‘Most user-friendly tech over £25,000’, while it’s Bowers & Wilkins sound system was voted ‘Best audio system over £25,000’.
Commenting on the awards, Jon Wakefield, managing director of Volvo Car UK, said, ‘These award wins recognise the fact that Volvo is a technological leader – not just in the field of safety, but in terms of connectivity and in-car entertainment, autonomous drive and efficient powertrains. They also show that no matter how sophisticated Volvos get, the way in which we interact with the technology needn’t be complex.’
The awards are voted for by Carbuyer and technology website Alphr.com.