Volvo reintroduces LifePaint

Volvo Car UK has reintroduced LifePaint, the hugely popular reflective spray designed to increase the visibility and safety of cyclists.

Available to buy online, LifePaint is an innovative product that reacts to a vehicle’s headlights, warning drivers of the presence of cyclists in the dark. With more than 19,000 cyclists injured on the UK’s roads every year, the long dark nights are the perfect time to reintroduce this potentially life-saving safety product.

LifePaint is invisible in daylight, but in the dark reflects light in the same direction as the light source, shining brightly to illuminate the objects it has been sprayed on. The spray sticks to dry textiles and is most effective on fibrous materials such as cotton, fleece, linen and certain nylons. It can also be applied to shoes, helmets, pushchairs and children’s backpacks – and even dog leads and collars.

Volvo is working in partnership with the makers of LifePaint, Swedish start-up Albedo100, to distribute the product online and via its dealer network.

Jon Wakefield, managing director of Volvo Car UK, said, ‘LifePaint is another example of Volvo’s human-centric approach to safety. Not only are we a world leader in safety technology for our cars, by offering this innovative spray online, we’re helping to protect more people on our roads than ever – whether they drive a Volvo or not.’