Volvo brings franchise programme to UK

Volvo Car UK has launched its Sponsored Dealer Programme to back up its most successful sales year for 20 years and support its ambition of achieving 60,000 UK car sales in 2020.

The programme will see Volvo give talented motor trade professionals with a proven track record of running successful individual or small group dealerships the opportunity to set up their own Volvo dealership, with the support of Volvo Car UK. This support includes securing the site and providing backing that will enable the individual to access credit facilities that may otherwise be out of reach.

Volvo plans for six sponsored dealers to go live over the coming years, with work on the first dealership, located in the Midlands, already underway at a new-build site which incorporates the brand’s latest Scandinavian-inspired showroom design cues. Volvo will take on the leases for the properties and each site will be set up as a Volvo Retail Experience (VRE) dealer from day one.

The dealers will be hand-picked and will gain ownership of a Volvo franchise. Volvo will support the dealership to nurture the business in line with brand strategy requirements and to support individuals in getting up to speed with operating a multi-million-pound business.

Phil Hand, Volvo Car UK’s head of network development, said, ‘The Sponsored Dealer Programme has been introduced to find talented motor trade business people who will become advocates of the Volvo brand at a truly exciting time for the company.

‘Following the ongoing success of our Volvo Retail Experience initiative, with 12 dealers now operational, the Sponsored Dealer Programme is part of our move to continually improve the quality of our dealer network’s customer experience.’