Volvo at the double
Volvo Car UK collected two prestigious awards this week, with its XC90 named Motor Trader’s Car of the Year and the marque itself picking up the coveted Carmaker of the Year Award.
The Volvo XC90 was recognised by the judges as one of the most significant new model launches of 2015, with the judges believing the new model allowed Volvo to reassert its place in the premium SUV sector, as well as marking a major step in the brand’s transformation.
The judges highlighted the XC90’s world-renowned safety, comfort and practicality credentials, and how it had moved the game on in terms of connectivity and its range of efficiently powerful engines.
The judges said, ‘Volvo faced a tough job in delivering an all-new XC90 into the highly competitive premium SUV sector, and it succeeded with a car that has helped transform the fortunes of the brand and its dealers in the UK and across Europe. The XC90 is a true game-changer for both Volvo and the sector, and a worthy winner of Motor Trader’s New Car of the Year. It also sets the agenda for Volvo as it begins its ambitious new product roll-out.’
The launch of the XC90 no doubt helped the company to its first Carmaker of the Year Award, an award recognising the manufacturer which has, in the opinion of the judges, excelled in producing new models, marketing them and building close relationships with its dealer network.
Jon Wakefield, Volvo Car UK’s acting managing director, said, ‘It was a privilege to accept both awards on behalf of Volvo. To win the two awards that manufacturers most want to display in their trophy cabinet is testament to Volvo’s commitment to being the premium carmaker of choice among motorists.’