Tredgold the man for Hella

Paul Tredgold has been appointed to head up Hella’s Sonne refinish programme.

Paul is a refinishing specialist who has been involved in the paint industry for the majority of his career, making significant contributions to the companies in which he has been involved.

Helen Goldingay, senior head of marketing and communications said, ‘We are very delighted to have Paul on board to spearhead this exciting new division and have no doubt that it will grow to become a core division within the business, particularly bearing in mind Paul’s vast knowledge and market expertise.

‘Hella has achieved great success in the automotive refinish market in Spain, where the Sonne brand was first introduced and is now worth approximately €12million. We believe that under Paul’s direction, the brand is also poised to reflect this success here in the UK.’

Reflecting on his appointment, Paul added, ‘To join the business, with the responsibility to build and grow a new division, is naturally a challenge, but it is a ‘once in a career’ type of opportunity that I simply couldn’t resist.

‘Hella is such a highly regarded organisation within the industry and crucially, has the capability and infrastructure to successfully introduce such a specialism as refinishing products. I am therefore looking forward to securing the undoubted business opportunities available within the market and adding value to distribution and bodyshops throughout the UK.’

The comprehensive Sonne range includes the Sonne Hidrosonne Evo range of waterbased paint comprising solid, metallic, pearl and xirallic toners, offering a palette in excess of 50,000 colours. It is supported by Sonne ancillaries including a range of VOC compliant primers and clearcoats.