Suzuki named ‘most improved’

Suzuki GB plc has been recognised as the ‘most improved organisation’ in The Institute of Customer Service’s annual UK Customer Satisfaction Index (UKCSI) for July 2016.

A national measure of sentiment across the country, the research asks over 10,000 consumers to rate their experiences of dealing with more than 200 different companies across 13 sectors, including brands in the motoring industry.

Compared to the same study in July 2015, Suzuki has since added 9.1 points to give a score of 82.4, which saw the carmaker climb to 27th place overall. The year-on-year increase in the number of points was greater than any other of the 226 companies classified, and the biggest improvement out of all of the 24 car manufacturers that took part in the study. During the same period, the automotive sector equally saw a 0.6 point-rise in customer satisfaction.

The significant jump in the latest ranking has been assisted by the launch of the nationwide Suzuki Service Promise initiative last summer. It is designed to ensure that vehicle owners receive a consistently high standard of care across its entire network of service dealers.

Denis Houston, aftersales director at Suzuki GB plc, said, ‘We are delighted with the results shown in the Customer Satisfaction Index and this clearly reflects our ongoing investment and the great lengths that Suzuki goes to in order to ensure that every motorist receives the very highest level of service. We are extremely pleased that the effort of our dealer network has paid off, and we will continue to strive for even better scores in 2017.’