Simon sails into new role

Peugeot UK has named Simon Bisp as new sales director.

Simon is currently head of sales programmes at the company and brings with him 15 years of experience within the PSA Group, having previously held significant posts in distribution, after-sales and sales.

He will begin his new role this month and will be responsible for overseeing the growth of the brand in the UK as it introduces key new models, including the 3008 SUV, which will be unveiled at the Paris Motor Show in October.

Simon said, ‘I am very much looking forward to the next chapter with Peugeot. We have a real opportunity to deliver outstanding results with an ever-stronger product range, so this will be our focus in the coming months.’

David Peel, managing director, added, ‘It is a pleasure to appoint Simon to lead the sales team. He enters the role at an exciting time for the Peugeot brand and, with a wealth of experience, I believe he is the right person to drive the sales team forward.’