Senior appointment for Honda (UK)

Honda has announced a new Head of Network Development, responsible for cars, motorcycles and power product divisions.

Rebecca Stead takes up the role immediately, having spent 19 years working for Honda (UK), most recently as head of the Corporate Affairs and Events Team.

She said, ‘I’m very much looking forward to developing and supporting the networks as Honda (UK) looks to grow its business in all sectors.’

Philip Crossman, Honda (UK) managing director, said, ‘Rebecca will ensure that all business areas are in the best shape to meet the competitive environment they operate within. Customer preferences and trends are rapidly changing with routes to market quickly evolving. The reform of our individual franchises and quality of our representation is core to ensuring we are ready to embrace developing market conditions.’

Honda (UK) recently celebrated 50 years in the UK and has said that a raft of new product will be heading for UK dealers this year including a new robot mower, a TT Fireblade special and black edition Fireblade, as well as the NSX.