SEAT makeover continues in the Midlands

SEAT Derby and SEAT Birmingham are the latest dealerships to undergo the brand’s corporate refresh.

The network is being overhauled throughout this year and next, and these dealerships are among five specialist SEAT Business Centres to have so far received the brand update, joining key sites in Bristol, Plymouth and York.

The revamp is expected to increase footfall and drive awareness of the sites across Birmingham and Derby, as well as the Midlands area, while enhancing the customer experience. As well as the 22 fleet-friendly sites, the whole network of 124 dealerships will also be refreshed in the coming months.

SEAT head of fleet and business sales, Peter McDonald, said, ‘Our network of fleet experts is rapidly improving, and our ambitious plan to support them in adopting the new identity is expected to start making an impact from now on.

‘Particularly beneficial to our 22 regionally located fleet Business Centres, the aim, ultimately, is to improve the network’s capability to sell to local business; executing the revamp is very much part of the process of enhancing the buying experience for business and retail customers and complimenting the introduction of new models such as the Ateca SUV and New Leon.

‘The Business Centres each benefit from an in-house team of fleet experts who provide high-level advice to larger corporate fleets as well as local SMEs, supported by the national fleet team.’