Putting the Brakes on bad driving

In-vehicle CCTV specialists VisionTrack has partnered with national road safety charity Brake to help promote safer driving across the UK.

Both organisations are heavily focussed on raising awareness of the importance of improving driving behaviours to prevent road incidents among drivers and fleet managers.

Simon Marsh, pictured, VisionTrack’s managing director, said, ‘Brake’s resources for fleet professionals are highly valuable and we hope to work closely with them to raise awareness of the role technology has to play in changing driver performance and encouraging better driving.

‘In 2015 the Institute of Advanced Motorists (IAM) reported that 86% of company car fleets were involved in an incident over a 12-month period. Telematics cameras combined with driver development initiatives are key to helping fleets reduce these rates.’

Meanwhile, VisionTrack launched its next-generation 3G VT2000 vehicle camera last month, which is capable of transmitting incident footage within seconds using extremely low amounts of data, as little as 350kB for a 10-second clip.

Sarah-Jane Martin, senior corporate fundraiser at Brake, said, ‘Fleet drivers make up a large percentage of vehicles on our roads and they are key in helping eliminate road crashes that cause casualties. We actively engage with fleet operators and drivers through our training and events programme, which includes our Fleet Safety Awards and our Brake Professional membership service, providing best practice and risk management guidance.

‘VisionTrack is well-aligned with Brake through its passion to use visual and statistical data to proactively encourage people to alter their driving style. Its efforts are a fantastic example of how companies can demonstrate their commitment to supporting road crash victims and to raising awareness about road safety. We’re looking forward to a long-lasting partnership.’