MG appointed to global steering group

MG Motor UK has joined a steering group responsible for the development and implementation of lifesaving in-car emergency call technologies across Europe.

Mandatory emergency call (eCall) systems for all new type approval vehicles sold within the European Union will be introduced in 18 months.

Guillaume Honore, telematics engineer at the SAIC Motor Technical Centre (SMTC) based at MG’s Longbridge site in Birmingham, will represent MG and the wider British automotive industry within the steering group, exchanging knowledge, best practice and industry experience, as well as consulting on the wider capabilities of in-car emergency technologies.

He said, ‘For MG, being part of the platform will help us to maintain our position as a forward-thinking automotive business, continually looking to identify new technologies and industry-leading capabilities.’

Matthew Cheyne, head of sales and marketing at MG, added, ‘Introduced to improve safety and reduce emergency response times, eCall technology is a huge progression within the industry. Mandatory fitting will assist emergency services teams at the scene of an accident, helping to save the lives of countless motorists.

‘Being involved in the EU steering group, through Guillaume’s expertise, is a significant achievement for MG, and one which will see us play a key role in the ongoing development of in-car technology standards. Guillaume has championed similar technology programmes for a number of other high-profile automotive manufacturers, making his experience and proficiency an invaluable asset. Bringing this knowledge to MG, while continuing his work as part of the group, is a huge opportunity for us to lead the way in technological capability, demonstrating our ambitions for the future.’

eCall technology will be mandatory from March 2018 in all new type approval cars sold within the European Union. The technology is expected to save hundreds of lives every year.