Mercedes-Benz posts another record year
Mercedes-Benz delivered more cars to customers in 2015 than ever before in one year.
A total of 1,871,511 vehicles (+13.4%) were sold, posting its fifth record year in a row. Furthermore, the year 2015 ended for Mercedes-Benz with its strongest-selling December (178,017 units, +9.1%) and best quarter (495.159 units, +8.8%).
Dr Dieter Zetsche, chairman of the board of management of Daimler AG and head of Mercedes-Benz Cars, said, ’Last year, we sold more cars than ever before. We were able to increase our unit sales in all three core regions – Europe, NAFTA and Asia-Pacific. And with 373,459 units sold, China developed into our biggest individual market worldwide in 2015. With growth there of 32.6%, Mercedes-Benz grew significantly faster than the overall automobile market.’
Growth drivers in 2015 were the SUVs and the compact cars. For the first time, more than half a million units were sold in each segment.
‘We anticipate additional sales impetus in 2016 from the new E-Class, the world’s most intelligent business saloon. And our new dream cars such as the S-Class Cabrio, the C-Class Coupé and the new generations of the SL and SLK will further boost the fascination of the Mercedes-Benz brand,’ stated Ola Källenius, member of the board of management of Daimler AG responsible for Mercedes-Benz Cars marketing and sales.