Markerstudy acquires telematics firm

Markerstudy is adding more than 6,000 policyholders to its retail division by acquiring UK telematics motor insurance business Drivology.

Drivology specialises in app-based insurance that uses telematics to encourage safer driving by rewarding motorists accordingly.

Ross Barrington, divisional head within Markerstudy Retail, told Insurance Age, ‘Drivology will add significant value to our existing offering, complementing our telematics administration services and supporting our strategy for growth.

‘We are keen to attract more telematics business and consider app-led propositions play a valuable role in car insurance offerings.’