Mahindra transforms customer journey

With the recent UK launch of the all-electric e2o city car, Mahindra International UK claims to have taken the hassle out of buying a new urban run-around.

With a complete 360 online sales proposition, Mahindra claims it is creating a unique customer journey within the automotive sector and promises to create an effortless purchasing experience.

Launching initially in London, Birmingham, Bristol and Milton Keynes, Mahindra has purposefully targeted UK cities where reducing air pollution on the roads and promoting green initiatives are already high on the agenda.

Mahindra will complement the offering with an aftersales operation which offers 100% mobile servicing, supported by pioneering technologies developed by sister company Mahindra Racing. These advanced telematics allow expert engineers to connect to the vehicle and diagnose any fault before they’ve even arrived with the customer.

Mahindra International UK is part of the Mahindra Group. The global tech giant has an estimated value of over £11 billion worldwide and employs over 200,000 people in more than 100 countries. Featured in the Forbes Global 2000 in 2014, Mahindra was listed as one of the world’s largest, most powerful public companies.

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