Kia sales up 81%
Kia Motors (UK) Ltd has enjoyed its best-ever August sales month with 3,849 new cars delivered to customers – 81% up on the same month in 2015.
The month’s figures took Kia to a year-to-date sales performance of 57,609 – a best-ever figure by this point in the year and an increase of 14.7% over the same period last year. Kia also entered both the top 10 makes and the top 10 models, with the all-new Sportage. Kia’s success was fuelled by demand in the retail market – retail customer numbers were 60% up over August 2015.
Paul Philpott, president and chief executive of Kia Motors (UK) Ltd said, ‘Whilst August is generally a quiet month our dealer partners have been recording remarkable levels of demand and interestingly so many customers have not wanted to wait for the new registration plate. Ever since we launched our all-new Sportage there has been a waiting list and it is clear that our customers are desperate to get their hands on the car – even if it is just a few weeks before the new registration month.
‘And our dealers are telling us there is no let-up in demand, with Sportage still topping the list and high levels of interest for our new Niro crossover and the new Optima Sportswagon and plug-in-hybrid saloon,’ he added.