JLR sales hit record high
Jaguar Land Rover has achieved its best ever full year global sales performance in 2015, retailing 487,065 vehicles, up five per cent on 2014.
Last year sees the company’s sixth successive year of growth in sales, with retails in 2015 more than double the 2009 figure.
Commenting on the full year performance Andy Goss, Jaguar Land Rover group sales operations director, said, ‘This has been a significant year for Jaguar Land Rover, with updated models being introduced across the range, as well as the addition to our portfolio of the completely new Jaguar XE and Land Rover Discovery Sport.
‘Customer response has been extremely positive, resulting in record retails across UK, North America and Europe. The appeal of our Jaguars and Land Rovers has also been recognised through over 95 global awards in 2015, including 15 for the Land Rover Discovery Sport and 19 for the Jaguar XE alone. This year promises to be another exciting year, with the start of sales of the Range Rover Evoque Convertible and the Jaguar F-PACE, along with further all-new and refreshed vehicles.’
Sales to Europe and UK each topped 100,000 vehicles for the first time ever: Europe was the company’s largest sales region in 2015 with sales of 110,298, up 28% year on year; and with a growth of 21% over 2014 figures, a total of 100,636 Jaguars and Land Rovers were bought by customers in the UK.
Land Rover retailed over 400,000 vehicles for the first time, with sales of 403,079, six per cent up on 2014. The company sold more Range Rovers and Range Rover Sports in 2015 than ever before, on the back of continued strong customer demand. Sales of the new Discovery Sport beginning in early 2015 have increased to over 10,000 per month, second only to the best-selling Range Rover Evoque.
Jaguar sales were up three per cent for the year, retailing 83,986 vehicles. This was the brand’s strongest full-year performance in a decade, driven by sales of the Jaguar XF and the new Jaguar XE, which has recently been shortlisted for the European Car of The Year 2016.