Jaguar sedan cruises into Castle

Jaguar’s Castle Bromwich plant will manufacture the brand’s premium sport sedan, the Jaguar XE, following a £100m investment.

The XE will gradually transfer from its current home at Solihull following investment in new press lines, body shops and final assembly halls supporting production of the three Jaguar models built on the company’s technically advanced aluminium architecture

Wolfgang Stadler, Jaguar Land Rover’s executive director of manufacturing, said, ‘The significant investment to create two centres of excellence in aluminium vehicle manufacturing, utilising shared technologies, was deliberate. It gives us the flexibility to quickly respond to consumer demand for our growing range of products.’

The arrival of XE at Castle Bromwich continues the renaissance of the plant, which was slated for closure in 2008. The £100m investment to welcome the latest model takes the total invested in the site to more than £500m over the last two years, supporting continuous improvement in the production of XF, F-TYPE and XJ, also built at the plant.

Nicolas Guibert, Castle Bromwich operations director, said, ‘2016 is a pivotal year for Castle Bromwich. The arrival of the XE sees us increase our model lines and volume. This plant has a rich heritage and is undergoing its most significant transformation in decades, with major infrastructure projects either complete or under way. The commissioning of our all-new press line and launch of our body shop to support the introduction of XE means Castle Bromwich is future-proof.’