IMI up for top PR award

The Institute of the Motor Industry (IMI) has been shortlisted for a prestigious award for its IMI Professional Register campaign featuring BBC1 presenter, Suzi Perry.

The professional body has been nominated for the Best PR Campaign at the Association Excellence Awards 2016 following its campaign which also included a makeover of the IMI Professional Register website to ensure the online public database provided enough information to help drivers find their local professional, including directions and contact details. This campaign helped raise awareness of trained technicians in the industry, and reached 80 million people through radio, print and website hits.

Steve Nash, IMI CEO, said, ‘We’re extremely pleased to be recognised for our PR campaign that highlights both women working in the motor industry, as well as our online searchable database that helps drivers find properly trained reliable and trustworthy professionals to fix their vehicles.’

‘It’s an extremely exciting time at the IMI as we’re working with ITN Productions to produce a programme highlighting the diversity of the motor industry and the fantastic career opportunities it offers. This will include, amongst many other aspects, focus on electric cars and classic vehicles, along with the high quality training we provide within the sector and the skills needed to support an industry worth £152 billion per year.’

IMI is also launching a campaign in March 2016 for a license to practice for motor vehicle technicians. This is aimed at protecting employers’ investments in the skills required to maintain the next generation of vehicles and to differentiate the professional from the unprofessional in a currently unregulated sector.

The Association Excellence Awards were set up in 2015 with more than 40 Professional Association leaders and 300 Association professionals coming together to recognise exceptional achievements in trade and professional bodies.