Ice work if you can get it

Pure McLaren has announced its inaugural ice driving experience, which will take place in January 200 miles inside the Arctic Circle.

The Pure McLaren Arctic Experience is designed to give guests an extraordinary experience on snow-covered roads and ice track. It is tailored to the driver’s needs to help them achieve their goals, whether that’s mastering the infamous Scandinavian flick or building their confidence in challenging driving conditions. The team of professional driver coaches from Pure McLaren are working with renowned winter testing facility Test World, a leading proving ground based in Ivalo, Finland, to provide one of the most varied ice driving experiences available.

Guests will tackle a variety of track configurations, encompassing both ice and snow surfaces in a McLaren 570S Coupé.

The Pure McLaren Arctic Experience will take place from 15 January to 3 February.