IAM RoadSmart teams with TyreSafe

IAM RoadSmart (formerly The Institute of Advanced Motorists), the UK’s leading road safety charity, has become an official supporter of TyreSafe, the UK’s not-for-profit tyre safety awareness organisation.

IAM RoadSmart CEO, Sarah Sillars, OBE and Hon FIMI, said, ‘IAM RoadSmart’s mission is to improve driving and riding skills to help reduce the number of accidents and incidents on Britain’s roads. Over the course of the charity’s illustrious 60-year history, our trainers and coaches have enhanced the skills of nearly half-a-million drivers, and with our recent relaunch, we have ambitions to increase the number of participants through a broader offering. Educating drivers and riders on all aspects of road safety will remain an essential part of that, and access to TyreSafe’s expertise and materials will be a considerable asset.’

Stuart Jackson, chairman, TyreSafe, said, ‘IAM RoadSmart is not only the pre-eminent provider of driver training in the UK, it’s also one of the most respected names in the automotive industry. Its official support for TyreSafe reflects the growing number of organisations acknowledging the need to raise the tyre safety awareness agenda among Britain’s motorists. Tyres are one of a vehicle’s primary safety features and need regular maintenance checks to ensure they are roadworthy – we welcome IAM RoadSmart’s support in spreading this message to Britain’s motorists.’

In 2016, TyreSafe marks the 10th anniversary of its campaign to raise awareness of the dangers of defective and illegal tyres