Helphire and Albany rebrand

Helphire and Albany Assistance are set to be rebranded as Auxillis, bringing both under a common name and marking the start of a new era for the businesses.

The decision to rebrand the companies has been taken as part of a continual improvement strategy to simplify the customer journey.

Marketing director, Jerome McManus commented, ‘The new Auxillis branding is a logical step, streamlining the customer journey and supporting the look and feel of our enhanced customer service delivery.’

The Helphire name first appeared in 1992 when the company launched in Bath, growing rapidly from a kitchen table enterprise to become a publicly listed business. Whilst Peterlee based Albany Assistance boasts an even older pedigree, launching in 1987 as NORMA, and renamed Albany Assistance in 2005.

Both businesses are part of Redde plc, providers of accident management, legal and support services to insurers, brokers and the automotive sectors, listed on the FTSE 100 AIM with a market valuation in excess of £550m.