HELLA triumphs at Automechanika


HELLA UK is celebrating a huge success at Automechanika Birmingham, where it claims to have generated ‘a lot of business.’

The company, together with joint venture companies BEHR HELLA SERVICE and HELLA GUTMANN SOLUTIONS, took part in the Aftermarket seminar programme and the ‘Workshop of the Future’, where it showcased its camera/radar system calibration (CSC) tool in conjunction with its mega macs diagnostic equipment.

The HELLA stand also hosted its own competition, with hundreds of visitors entering for the chance to win a mega macs 56 diagnostic tool worth £4,000.

Neil Hilton, head of business development at HELLA GUTMANN SOLUTIONS, who gave a seminar on advanced driver assistance systems (ADAS), said, ‘We’ve had great success in this exhibition, because we’ve been involved in the ‘Workshop of the Future’, the seminar programme, as well as holding a very popular competition for a mega macs 56, we’ve had a busy stand and a lot of business created from being at Automechanika Birmingham.

‘We sold several full CSC tool packages on the ‘Workshop of the Future’ feature area, which demonstrates the interest the visitors have in investing in their businesses and how much this event offered in progressing business relations.’